Yummie: The Rebrand
THE STORYFounded in 2008, Yummie carved out a niche in the womenswear market with its patented shaping panel technology. Today, Yummie’s everyday essentials, intimates and shapewear are known for delivering comfort and versatility for any occasion.
The 2022 update offered an across-the-board refresh while remaining true to — and building upon — the brand’s core values.
Brand Keywordsuncomplicated
•
comfort
•
confidence
•
effortless
•
versatile
•
ageless
•
accessible
•
smoothing
•
genuine
uncomplicated • comfort • confidence • effortless • versatile • ageless • accessible • smoothing • genuine
Branding
primary logoSECONDARY LOGOS
PRIMARY VARIATIONS
SECONDARY VARIATIONS
iconography
E-commerce
homepage
PDP page
newsletter design
Social
instagram highlight icons
brand messaging
GRID POSTS & REELS
Packaging
hang tag
mailer bag
City of Burlington, Vermont
Waterfront Overhaul Project
Boathouse Tourism Poster
Social Promotion for Burlington's July 3rd Event, the largest fireworks display in Vermont
Event Merchandise (Front)
Event Merchandise (Back)
Boathouse signage
Sponsored waterfront banners incorporating the boathouse illustration
Waterfront parking signage
North Beach Campground Identity
