Yummie: The Rebrand

THE STORY

Founded in 2008, Yummie carved out a niche in the womenswear market with its patented shaping panel technology. Today, Yummie’s everyday essentials, intimates and shapewear are known for delivering comfort and versatility for any occasion.

The 2022 update offered an across-the-board refresh while remaining true to — and building upon — the brand’s core values.

uncomplicated

•

comfort

•

confidence

•

effortless

•

versatile

•

ageless

•

accessible

•

smoothing

•

genuine

uncomplicated • comfort • confidence • effortless • versatile • ageless • accessible • smoothing • genuine

Brand Keywords

Branding

primary logo

SECONDARY LOGOS

PRIMARY VARIATIONS

SECONDARY VARIATIONS

iconography

E-commerce

homepage

PDP page

newsletter design

Social

instagram highlight icons

brand messaging

GRID POSTS & REELS

Packaging

hang tag

mailer bag

Projects for the Burlington, Vermont department of Parks, Recreation and Waterfront.

New identity for the North Beach Campground.

Illustration and design as part of a signage overhaul for the Burlington Waterfront and boathouse.

Social promotion for the July 3rd, 2025 fireworks show at the Burlington Waterfront.